Who Wants Free Targeted Traffic

We would all like free targeted traffic is the simple answer. After all it is the life blood of the Internet and without targeted traffic we would all be wasting our time. What do we mean when we talk about targeted traffic? Nearly all of the websites on the Internet are aimed at a niche market of some kind.

Targeted traffic is traffic which arrives at your website having specifically searched for a keyword term relating to your website. Whilst general traffic to your website is not necessarily a bad thing, you need targeted traffic to boost your sales or provide the information they are looking for. After all if your selling bathrooms you do not want to target visitors looking to buy a car. You will not convert many of your visitor into sales of bathrooms. I know that is an extreme example, but you get the idea.

There a plenty of ways of getting targeted traffic to your website. These methods generally fall into one of two categories - paid traffic and free traffic. You should only pay for traffic if you are very certain that your advertising campaign is absolutely spot on. Methods such as pay per click advertising can be very expensive if your keywords have not been thoroughly researched. If your keywords are based on loose terms then you could be paying for the wrong sort of traffic. Let us look at the bathroom example again. Your keywords could be attracting visitors who are looking for installation help. These visitors are no use to you, they have already purchased their bathroom.

Free targeted traffic also comes in many guises. But, perhaps the most popular is by way of writing articles. The only cost involved here is in the time it takes to write your article. Whilst paid traffic gives you instant results, the traffic derived from writing articles does take a little while to start filtering through but it can take on a somewhat viral effect. Here's how.

By far the most effective way of publishing your articles is through an article directory website. When submitting an article to one of these sites you are permitted to add, what is called, a biog box. In this biog box you are allowed to put a link back to your website which readers of the article can click on. Article directories are also popular with other website owners who are looking for fresh content for their website. By using your article they have to leave your biog box intact which means there will be a link back to your website from theirs. That is where the viral effect comes into force.

Finally, how does this get you targeted traffic? Well it is simple, the article you write is going to be based on your particular niche market. After all it is what you are an expert in and will lend credibility to your article. The people who read your article are doing so because they have a particular interest in what you have written about. This is how the traffic you get is targeted.